The short answer.
BCG X is the consolidated tech and AI build arm of BCG. Strategy plus product, design, and platform engineering at enterprise scale.
Average Robot closes the AI Profitability Gap for marketing and creative teams, turning surface-level AI into real business return. Independent, senior-led, sized for mid-market.
Who they are.
BCG X combines BCG GAMMA (analytics and AI), BCG Digital Ventures (builds and ventures), and BCG Platinion (engineering). Strong on AI strategy paired with delivery. BCG-shaped on partner-led model and pricing. Their build and design work is published at bcg.com/x.
Who we are.
Average Robot is a San Francisco-based change firm founded by Matt Perry and Rob Cannon, PhD. We diagnose where AI adoption is breaking across people, process, and platform inside mid-market organizations.
Where each of us wins.
Pick BCG X when
- You are enterprise and the brief is strategy plus a build.
- You need partners, designers, and engineers in one shop.
- Budget supports seven-figure engagements.
- Success is measured at the platform or operating-model level.
Pick Average Robot when
- You are mid-market and need pace without enterprise overhead.
- The bottleneck is adoption inside a specific team or function.
- You want named senior people leading the work.
- Success is measured in months and four to five figure budgets.
Questions people ask.
Is Average Robot a strategy consultancy like BCG X?
No. BCG X is BCG's tech build and design arm, working at enterprise scale. Average Robot is a focused mid-market change firm for AI at work. We do not run enterprise strategy or product builds.
When should we hire BCG X instead?
When the brief is enterprise AI strategy paired with a large product or platform build. Hire us when the AI tools are largely in place and the question is adoption, not strategy or software.
Is BCG X focused on AI?
Increasingly, yes. BCG X is the consolidation of BCG GAMMA, BCG Digital Ventures, and BCG Platinion, with AI as a core capability. Still BCG-shaped on pricing and pace.