AI Transformation Advisory.
Scoped to the engagement.
You don't need another plan. You need someone senior in the room until AI is actually paying off.
A plan is a starting line. The hard part is the months after, holding the change as the work, the mood, and the market keep moving. The Advisory is us alongside you and your leaders through that, the specialist partner for the AI shift in marketing and creative, until the returns are real across every team.
Most AI transformations are designed brilliantly and adopted barely. Not because the plan was wrong, but because a plan doesn't change people, and no one stayed to do that work. The strategy gets signed off, the leaders move on, and six months later the tools are paid for and the team works the way it always did. The spend keeps running; the return never lands.
Across more than one team, that gap compounds. What's blocking the return in one place is cultural; in another it's a single workflow; in a third it's one leader who never bought in. You can't see the pattern from a single plan, and you can't fix it from a slide.
About a third of hiring managers who cut a role for AI have already rehired for it, the "AI boomerang."
The efficiency was announced before the work was redesigned. The Advisory exists so adoption is actually done, and paying off, not just declared. (Source: Robert Half survey, 2026. A single staffing-firm survey, though the phenomenon of public AI-hiring reversals is multi-source.)
The Advisory is a senior change partner embedded alongside your leaders for the life of the shift. We're additive, never corrective: we don't redo the strategy you've invested in or second-guess the firm you chose. We make sure it survives contact with your people, team by team, until the new way of working is simply how things are done and the returns are real.
It starts from the research, an AI Profit Sprint for each leader and team in scope, then stays, through the part where the return is actually won or lost.
- An AI Profit Sprint per leader and team in scope: the same 90-day research, strategy, and quick-wins engagement, built from the ground up for each, never assumed from the top.
- The organization-wide view: the reads brought together to show where the profit leak is a pattern and where it's local, so you act on the whole before the parts.
- Ongoing advisory: fortnightly working sessions with the leaders accountable for the result and the leaders responsible for delivery, in the same room, because the blocker usually sits between them.
- Coaching: monthly sessions with your leaders as the work moves, so the thinking lands and holds.
- Workshops: in-person team workshops at the moments that matter, scoped to the engagement.
- The operating rhythm: a standing check-in and a simple dashboard, so leadership always has a clear read on what's working and what's next.
- 01: Map. The opening phase. An AI Profit Sprint for every leader and team in scope, plus the org-wide view of the pattern.
- 02: Align. The core working phase. We work with your leaders in the room to make sense of what the research shows and shape the response.
- 03: Sustain. Through the rest of the engagement. Regular check-ins and coaching as the change lands, because a return is maintained, not announced once.
You get both founders, not an account team. Matt Perry on marketing and AI strategy, Rob Cannon, PhD, an organizational psychologist (Cambridge, PhD Sydney) on how teams actually change.
We're not a technology company; we're the reason your technology pays off. We're independent of the platforms. We don't resell tools or defend a vendor's roadmap. Where your technology is doing the job we say so; where it isn't, we redesign the work so the tools serve your people rather than the other way around.
The Advisory is scoped to your situation: the number of teams, the length of the engagement, and the depth of support. Engagements start at $35k and are built around the whole picture rather than a per-seat price. We'll shape scope and budget together on a discovery call.
For: senior leaders who own AI adoption across more than one team or a whole function, and want a specialist partner in the room, not another deck.
Not for: a single leader and one team (that's the AI Profit Sprint), or anyone looking to outsource the change rather than lead it.
- How is this different from the AI Profit Sprint?
- The Sprint is the 90-day engagement for one leader and team. The Advisory is a Sprint across multiple teams, plus us staying to help you land the returns.
- Will you redo our strategy?
- No. We work with the plan and the partners you already have. Our job is adoption, making the strategy pay off in how people work, not rewriting it.
- How long is a typical engagement?
- Most run 6 months; we scope 3 to 12.
- What does it cost?
- Engagements start at $35k and are scoped to teams, duration, and depth. We price the whole, not the seat.
- Who actually does the work?
- The founders, Matt and Rob, directly.